Customer Journey Map

We use data-driven insights & mapping tools for building and understanding the customer journey map.

Insights & Strategy

Understanding data-driven or self-observational insights, we can develop a communication strategy  that strengthens the link between the brand and its customers. The objective of this tool is to increase the effectiveness of each activity throughout the year. A communication strategy can be developed to reinforce the business institution (new visual identity, a new concept, repositioning of the company) simply to position it in the media or to promote something specific (new product or service, new conditions, a new point of sale, etc.).

“The real challenge in crafting strategy lies in detecting subtle discontinuities that may undermine a business in the future. And for that, there is no technique, no program, just a sharp mind in touch with the situation.”  ― Henry Mintzberg.

Convert data into insights and insights into solutions

With insights, we are able to understand behaviors, create customer journey maps, build strategies with which we can work on solutions for specific business problems.

Some of the solutions we can bring you are:

  • Identifying and attracting new customers
  • Enhance customer experience satisfaction
  • Retaining existing customers
  • Increasing sales to existing customers
  • Improving customer service
  • Reducing customer complaints
  • Decreasing time in processes
  • Improving market share
  • Optimizing with new technology
  • Improving engagement

Reading Insights

Reading insights get tricky. It’s like brain teasers or visual effects. We know how to read your analytics, your statistics, and gather the necessary information to achieve your goals. We can solve the problems that you want to solve, or even to find the real problem when you notice something is not as good as it could be. For example, in this graphic: is the inner shape a real circle? Sometimes extraneous information around your target can distort your view. Try covering the lines with a piece of cardboard to remove some of the interfering information. In this example, there are several brain functions involved but only specific visual perception and decision-making skills. The visual cortex in your occipital lobes processes the visual input from your eyes. The occipital lobe is responsible for visual reception and also contains associated areas that help you with visual recognition of shapes and colors. The problem solving, selective attention and execution functions used in this exercise are handled by the anterior portion of the frontal lobes. Believe it or not, both shapes are perfect circles.

 

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