Nonprofits
Marketing Plans


Increase fundraising
Generate donations
New sponsorship
Generate engagement
Connect with supporters.
Recruit volunteers
Raise awareness
Marketing Plans

Discovery
A digital and print communications audit.
Research on your nonprofit’s key audiences.
Developing primary audience personas.
Review of marketing and fundraising data and identifying significant segments.
Analysis of existing marketing metrics Review of similar / competing NPOs.

Website Makeover
Project management from conception through launch.
Up to 5 structured interviews with staff and key stakeholders.
Site analytics and keyword research.
Complete information architecture and SEO plan.
Full site design, plus coordinated launch related emails and social media posts.
Building and testing using a secure server.

Content Marketing
Weekly content planning calls.
12-20 social media posts per month.
1 blog posts per month including on-page SEO.
2 segment-specific, custom formatted emails per month.
Monthly goal setting meeting.
Email subject lines.
Manage Ad Spend.

Strategy / Rebranding
Messaging and content strategy for key segments.
Keyword strategy and optimization plan for your organization’s website.
Working with staff to set integrated marketing and fundraising goals.
Aligning marketing and fundraising campaign activities.
Setting up a content calendar Improving analytics and set Key Performance Indicators (KPI).

Special Events & Campaigns
Messaging and content strategy for key audience segments.
Setting integrated
Aligning marketing and fundraising campaign activities.
Email and social media marketing plan.
Setting up a content calendar.
Setting benchmarks and improving analytics.
Social media ready texts and images.
Giveaways & T-shirt designs.

Enhanced Content Marketing
Weekly content planning calls.
25 -35 social media posts per month.
Facebook contest 1-2 per month.
4 segment-specific, custom formatted emails per month.
Monthly analytics review, strategy and goal setting meetings.
1 position paper or article.
Email subject lines.
2 landing pages per month.
Manage Ad Spend.
Are you ready?
Google Ads Grant
We generate an inquiry with Google, so you can get a grant of $120,000 per year in google ads. We do not charge for this process to our customers, are you ready to become a customer?
