Is an ongoing communications exchange with customers in a way that educates, informs and builds a relationship over time.
Marketing is a set of tools and actions that allow your business to develop, optimize, and improve sales and consequently, increase revenue. Companies should continually be seeking ways to improve their offer, products, or services to satisfy customer demand and take into account that this continuous improvement responds to the actual needs of different types of potential and existing customers.
Branding. Print. Video. Digital. We cover all your marketing needs.
To understand the market and its needs.
To convert into fully satisfied customers.
For a meaningful custommer experience.
To measure, Key Performance Indicator.
Bridging The Communication Gap
Gap Communication is when the meaning intended by the speaker or sender is not what is understood by the recipient. That is why our team monitors and listens to the voice of the customer and bridges the communication gaps between the customer, our team, and the business’s many stakeholders. Allowing us to generate an accurate strategy for the marketing goal, whether it is digital marketing, onsite activation, or offline marketing we always seek to generate a synergy between all areas involved in order to maximize the investment and impact.
Social media is not just about posting a picture or a video. Before doing so we gather insights from big data and/or analytics, we transform the numbers into a human-centered approach to understand the brand and customer touch points, and we learn what drives decision making and feedback on services or products, etc. With this data, we generate engagement that will yield additional loyal customers, brand ambassadors, and a higher conversion rate, while building a long-term emotional connection between the brand and the customer.
Send the correct information at the right time to each of your subscribers, resulting in a growth of trust and loyalty among subscribers.
The Drip Campaign consists of designing a workflow of emails that are automatically triggered according to the behavior of the user. The workflow of a Drip Campaign must be designed depending on the objective. Once the workflow is approved, including the landing page, each email must be written and designed, an A/B performance test must be conducted to check performance and decide which are the best-performing ones. For this and most of our activations, we establish KPIs (Key Performance Indicators) so you always know how we are doing and it gives us a heads up if there is something to be enhanced.
Drip campaigns will get you new leads. Imagine if you can demo your product or service through a webinar? Prior to the webinar, we will prepare a Drip Campaign that will feed your database with good potential leads, subscribing them to your webinar. We set up the webinar platform to transform leads into prospects during the webinar. Later you can grade your prospects, follow-up, and convert them.
Brand activations are a crucial part of building a positive perception of a brand and generating consumer interest by allowing consumers to use a product or experience a service. In this way, the brand’s value is “activated” or realized by the consumer, who then connects to the value given by the brand and walks away with a strong impression. Some consumer engagement marketing channels are memorable ad campaigns, experiential events, viral growth, and consumer participation strategies.