Our problem-solving formula

A combination of a scientific method and an artistic process.

Why we use Design Thinking.

Design Thinking is a holistic look at a problem and a process for problem solving. It compels us to think in a deeper way, considering every step of the process in which an idea becomes a reality. The stages through which it must cross are empathizing, define, devise, prototype, and test. They are iterative spaces that allow us to test our approach. This can give rise to better opportunities and open the space for creativity. A human-centered approach to innovation that draws from the designer’s toolkit to integrate the needs of people, the possibilities of technology, and the requirements for business success. Our staff has been trained in this methodology at Stanford University in California.

By applying Design Thinking to our processes, we are adding new techniques to keep our clients delighted with the outcomes and satisfied throughout the years.

Visual Thinking

To strengthen communication.

Storytelling

To engage and gain meaning.

Human-Centered Design

Design to develop insights and empathy.

Co-Creation

To build solutions with our clients.

Multidisciplinary Teams

To add different views and experiences.

Iterative Design

For fast and effective solutions.

Small changes, big impact.

Our client had a bottleneck in the production line, far extending their delivery time as a consequence. We walked the facility several times in several opportunities taking note of every process and human interaction within each stage, interviewed different stakeholders, did a couple of workshops with our client’s staff, and only then, we were able to design a map of the reframed problem. In the process, we were able to prototype and mockup different solutions, iterating until we were happy with our internal KPI.

Three months after our intervention, our client reduced their delivery time by half.

dThinking & Marketing

Our client was offering Play-Dough together with their Kid’s Meal for many weeks, without being able to attract kids nor parents with it. Besides, the plan was to keep on going with the Play-Dough free gift for several more months. We were asked to design a marketing campaign that engaged with the kids. So our team empathized with the object (Play-Dough) and generated a persona to understand our audience. We reframed the problem, created many possible solutions and prototyped them, performed the iteration several times until the winner solution was on the table. Our team had a blast playing with Play-Dough during the process, and we came across with the idea of shaping monsters and Wendy’s products in miniature. We took pictures of all the variety of figures and posted them in Social Media. The response and interaction with our target audience were amazing!

As a result, we achieved our main goal: to engage with that specific customer segment and increase sales for the Kid’s Meal.

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