Our problem-solving formula

A combination of a scientific method and an artistic process.

Why we use Design Thinking.

Design Thinking is a holistic look at a problem and a process for problem solving. It compels us to think in a deeper way, considering every step of the process in which an idea becomes a reality. The stages through which it must cross are empathizing, define, devise, prototype, and test. They are iterative spaces that allow us to test our approach. This can give rise to better opportunities and open the space for creativity. A human-centered approach to innovation that draws from the designer’s toolkit to integrate the needs of people, the possibilities of technology, and the requirements for business success. Our staff has been trained in this methodology at Stanford University in California.

By applying Design Thinking to our processes, we are adding new techniques to keep our clients delighted with the outcomes and satisfied throughout the years.

Visual Thinking

To strengthen communication.

Storytelling

To engage and gain meaning.

Human-Centered Design

Design to develop insights and empathy.

Co-Creation

To build solutions with our clients.

Multidisciplinary Teams

To add different views and experiences.

Iterative Design

For fast and effective solutions.

Small changes, big impact.

Our client had a bottleneck in the production line, far extending their delivery time as a consequence. We walked the facility several times registering every process and human interaction within each stage, interviewed different stakeholders did a couple of workshops with our client’s staff, and only then, we were able to design a map of the reframed problem. In the process, we were able to prototype and mockup different solutions, iterating until we were happy with our internal KPI.

Three months after our intervention, our client reduced their delivery time by half.

dThinking & Marketing

Our client had been offering Play-Dough with their Kid’s Meal for many weeks and there were plans for much more in the coming weeks. We needed to generate a marketing campaign to engage our client’s “little customers” with their Kid’s Meal. We empathized and generated a persona to understand our audience, reframed the problem, created many ideas for possible solutions and prototyped them, performed the iteration several times until the winner was tested and approved by us and later by our client.

As a result, we achieved our principal goals – engagement with the customer segment and increased returns.

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